The Department seeks to achieve the following objectives:
- To achieve the university goals regarding students, community service in addition to the educational mission.
- To introduce the university, its distinguished status and its role in the Sudanese community at home and abroad.
- To document academic and social activities and events of the university.
- To present the university’s academic activities in the various mass media and confirm its role in the community.
- To emphasize the function of public relations in the university community by creating social links between the university employees and by establishing its Islamic-based goals and values, in them.
- To establish relations with mass media inside Sudan and abroad.
- To participate in training and qualifying students of the Faculty of Da’wah and Information at the U of HQIS and other universities.